Dakota Johnson stars in the campaign for Gucci's latest fragrance, Bloom Nettare Di Fiori, shot by Glen Luchford.

The brand took to social media to unveil the campaign images, posting 'For #NettareDiFiori, the original Gucci Bloom scent’s accord of jasmine, rangoon creeper and tuberose is blended into a Chypre Floral with top notes of ginger and rose, and a soft finish of osmanthus, musk and patchouli. @dakotajohnson #InBloom'.